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AS & A Level · AS/A Level

Business

Pricing, promotion and distribution

Name: ____________________Date: October 10, 2026
  1. 1.

    Fictional case: a new streaming service sets a low introductory price to attract subscribers. Explain penetration pricing and one risk.

    [2 marks] · no calculator
  2. 2.

    Fictional case: a desk costs 80 to make. The seller adds a 25% mark-up on cost. Calculate the selling price and gross profit margin as a percentage of sales, assuming no other cost of sales.

    [3 marks]
  3. 3.

    Fictional campaign: 20000 advertisement clicks cost 4000. Of those clicks, 600 lead to paid orders. Calculate conversion rate and advertising cost per order; explain why neither alone proves profit.

    [4 marks]
  4. 4.

    Fictional case: a premium cosmetics producer switches from selected stores to a mass discount marketplace. Analyse effects on reach and brand positioning.

    [4 marks] · no calculator
  5. 5.

    Fictional case: a niche publisher can sell directly online or through bookstores. Evaluate abandoning bookstores entirely.

    [4 marks] · no calculator
  6. 6.

    Fictional case: a supermarket uses personalised discounts derived from purchase histories. Evaluate this compared with the same discount for every customer.

    [4 marks] · no calculator

Original, unofficial practice questions from SubjectScout — not official past-paper questions.

Marking points are indicative, not an official mark scheme. Accept equivalent valid methods and supported interpretations that address the task; award each mark once without requiring the model wording.