Economics
Firms, costs and competition
- 1.
Explain the difference between productive and allocative efficiency for a firm.
[2 marks] · no calculatorAnswer explanation
Draft walkthroughs are based on marking guidance, not independently verified derivations.
- Low unit cost concerns how output is made. Price equal to marginal cost concerns whether the last unit's consumer valuation matches the resources used; one condition need not guarantee the other.
Marking points
- Productive efficiency means producing at minimum attainable average cost.
- Allocative efficiency occurs where price equals marginal cost under the usual no-externality assumptions.
Examiner tip: Do not equate 'efficient' with 'profitable'.
- 2.
Fictional case: Kero produces 50 units at price 18. Fixed cost is 200 and variable cost is 500 currency units. Calculate total cost, average cost and profit.
[3 marks]Answer explanation
Draft walkthroughs are based on marking guidance, not independently verified derivations.
- Add both cost categories before finding unit cost. Revenue is price times quantity, so subtract 700 from 900 rather than subtracting cost from the selling price alone.
Marking points
- Total cost = 200 + 500 = 700.
- Average cost = 700/50 = 14 per unit.
- Profit = 50 * 18 - 700 = 200 currency units.
Examiner tip: Average cost includes fixed cost per unit.
- 3.
Fictional case: a large bakery installs specialised ovens and negotiates bulk flour discounts, but its managers become slow to coordinate. Analyse two economies of scale and one diseconomy in this case.
[4 marks] · no calculatorAnswer explanation
Draft walkthroughs are based on marking guidance, not independently verified derivations.
- Link each organisational change to unit cost. Expansion does not guarantee lower average cost: technical and purchasing gains can coexist with managerial diseconomies.
Marking points
- Specialised ovens can spread indivisible capital costs over greater output.
- Bulk discounts lower input cost per unit through purchasing economies.
- Slow coordination can cause delays and raise average costs.
- Net unit-cost effects depend on whether savings exceed coordination losses.
Examiner tip: Explain average-cost effects, not simply that total spending rises.
- 4.
Fictional firm faces P = 60 - Q and total cost TC = 100 + 20Q. With MR = 60 - 2Q and MC = 20, calculate profit-maximising output, price and profit; explain why using P = MC would be wrong for this firm's objective.
[4 marks]Answer explanation
Draft walkthroughs are based on marking guidance, not independently verified derivations.
- Solve the supplied marginal condition first, then read the price from demand. Profit uses total revenue less total cost, including the fixed 100. Selling more requires a lower price on all units, explaining MR below P.
Marking points
- MR = MC gives 60 - 2Q = 20, so Q = 20.
- P = 60 - 20 = 40.
- Profit = 40 * 20 - (100 + 20 * 20) = 300.
- With downward-sloping demand MR differs from price; P = MC targets allocative efficiency, not maximum profit here.
Examiner tip: Read price from demand, not from the MR equation.
- 5.
Fictional case: two bus operators propose merging, promising shared depots but leaving only one operator on local routes. Evaluate whether the merger benefits passengers.
[4 marks] · no calculatorAnswer explanation
Draft walkthroughs are based on marking guidance, not independently verified derivations.
- Cost savings are plausible but do not establish consumer gains. If entry is difficult, require measurable service commitments or fare oversight; easy entry would constrain the merged firm differently.
Marking points
- Indicative: shared depots can reduce duplicated fixed costs.
- Lower costs benefit passengers only if passed into fares or service quality.
- Lost competition can raise fares or reduce frequency.
- A justified judgement considers entry barriers and enforceable fare or service conditions.
Examiner tip: Distinguish gains to the merged firm's profit from gains to passengers.
- 6.
Fictional case: one digital platform dominates bookings, yet new entrants can lease software cheaply. Users value its large existing network and cannot transfer reviews. Evaluate whether cheap software makes this market contestable.
[4 marks] · no calculatorAnswer explanation
Draft walkthroughs are based on marking guidance, not independently verified derivations.
- Contestability requires credible competitive entry, not just the ability to launch a website. Review portability and multi-homing may matter more than coding expense when the incumbent's network attracts both sides.
Marking points
- Indicative: low software entry cost reduces one barrier.
- Network effects make a small entrant less useful despite similar technology.
- Non-transferable reviews create switching costs and may require sunk marketing expenditure.
- A justified conclusion weighs credible entry and exit, not software cost alone.
Examiner tip: Identify a sunk or switching barrier even where physical capital is cheap.
Marking points are indicative, not an official mark scheme. Accept equivalent valid methods and supported interpretations that address the task; award each mark once without requiring the model wording.