Business

1. 1.

   Fictional case: a gym interviews members about a proposed class. Identify primary research and explain one limitation of surveying only current members.

   [2 marks] · no calculator
2. 2.

   Fictional case: 240 of 600 sampled shoppers say they would try a new drink. Calculate the sample percentage and explain why it is not a guaranteed sales forecast.

   [3 marks]
3. 3.

   Fictional case: a cycle maker segments commuters by journey length and storage space rather than age alone. Analyse how this can improve product and promotional decisions.

   [4 marks] · no calculator
4. 4.

   Fictional case: a budget hotel claims luxury positioning while reducing room service and charging below rivals. Analyse why inconsistent positioning may harm its marketing.

   [4 marks] · no calculator
5. 5.

   Fictional case: a small toy firm can buy a national industry report or conduct interviews with parents in its local catchment. Evaluate the research choice before a local launch.

   [4 marks] · no calculator
6. 6.

   Fictional case: a food brand uses online comments to decide whether to discontinue a product. Most comments are negative, yet repeat purchase is stable. Evaluate relying on the comments alone.

   [4 marks] · no calculator

Original, unofficial practice questions from SubjectScout — not official past-paper questions.