AS & A Level / Business / Marketing research and positioning Question practice
Marketing research and positioning About this practice Original, unofficial practice. Evaluative marking points are indicative: credit equivalent justified arguments, one point per distinct criterion, without double counting.
Accept equivalent valid methods and supported interpretations that address the task. Award each mark once; matching the model wording is not required.
Business Marketing research and positioning
View All Incomplete Complete Review mistakes One at a time
Revision Ladder All stages Easy Medium Hard
1 Fictional case: a gym interviews members about a proposed class. Identify primary research and explain one limitation of surveying only current members. Easy 2 marks No calculator + 2 Fictional case: 240 of 600 sampled shoppers say they would try a new drink. Calculate the sample percentage and explain why it is not a guaranteed sales forecast. Easy 3 marks Calculator + 3 Fictional case: a cycle maker segments commuters by journey length and storage space rather than age alone. Analyse how this can improve product and promotional decisions. Medium 4 marks No calculator + 4 Fictional case: a budget hotel claims luxury positioning while reducing room service and charging below rivals. Analyse why inconsistent positioning may harm its marketing. Medium 4 marks No calculator + 5 Fictional case: a small toy firm can buy a national industry report or conduct interviews with parents in its local catchment. Evaluate the research choice before a local launch. Hard 4 marks No calculator + 6 Fictional case: a food brand uses online comments to decide whether to discontinue a product. Most comments are negative, yet repeat purchase is stable. Evaluate relying on the comments alone. Hard 4 marks No calculator + Self-assessed Not marked yet
Set total 21
This is a self-study tool, not a certified answer key or a predicted AS & A Level grade.
Loading progress Reset progress
Original questions, not official past papers. Marking guidance is indicative, not an official answer key. Check your exam-board specification.
