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AS & A Level · AS/A Level

Business

Strategy, growth and change

Name: ____________________Date: October 10, 2026
  1. 1.

    Fictional case: a restaurant opens another branch rather than buying a rival. Distinguish organic growth from external growth.

    [3 marks] · no calculator
  2. 2.

    Fictional case: a clothes retailer sells an existing range to a new overseas market. Identify the product-market growth route and one risk.

    [2 marks] · no calculator
  3. 3.

    Fictional case: a delivery firm lists its skilled dispatch team as an opportunity and a rival's new depot as a weakness. Correct the SWOT categories and explain why the distinction matters.

    [4 marks] · no calculator
  4. 4.

    Fictional case: a merger combines two firms using incompatible order systems and different pay scales. Analyse two integration problems and a response to each.

    [4 marks] · no calculator
  5. 5.

    Fictional case: a successful bakery considers buying an unrelated mobile-game studio to diversify. Evaluate the acquisition rather than expanding its bakery range.

    [4 marks] · no calculator
  6. 6.

    Fictional case: a bank plans a rapid move to digital-only service. Older customers rely on branches and staff fear job losses. Evaluate the proposed pace of change.

    [4 marks] · no calculator

Original, unofficial practice questions from SubjectScout — not official past-paper questions.

Marking points are indicative, not an official mark scheme. Accept equivalent valid methods and supported interpretations that address the task; award each mark once without requiring the model wording.