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Business Management HLGrowth and evolution (Unit 1, HL)
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A regional airline is considering whether to expand into long-haul international routes. Its strengths include a strong safety record and a loyal domestic customer base; its weaknesses include an ageing fleet unsuited to long-haul flights. (a) Explain how this SWOT information could support a decision against immediate long-haul expansion. (b) Suggest one internal action the airline could take before expanding to address the identified weakness.
Explains that the ageing fleet weakness directly undermines the operational requirements of long-haul flying, such as range, comfort and reliability.
Explains that expanding immediately without addressing this weakness risks poor customer experience or higher maintenance/safety risk that could damage the airline's stated strong safety reputation.
Concludes that the SWOT evidence supports delaying expansion until the weakness is addressed.
Suggests an internal action directly addressing the fleet weakness before launch, such as renewing the fleet, upgrading suitable aircraft or securing leased aircraft capable of the proposed long-haul routes. A partnership or phased launch alone does not address the identified fleet weakness and should not earn this mark without a specific capability remedy.
Check your reasoning:A strong SWOT-based recommendation explicitly connects a specific strength or weakness to the specific decision, rather than restating the factors in isolation.
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