School / Cambridge IGCSE / 0450 / Marketing mix Practice set under review
Marketing mix The 4Ps, market research and segmentation for Papers 1 and 2.
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Specific topic Select a topic Customer research and segmentation Product and price choices Promotion and distribution Another topic Business Studies Marketing mix
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1 Which element of the marketing mix refers to the methods used to get a product from the producer to the final customer? A Product B Price C Place D Promotion AI checked Paper 1 style Easy 1 marks No calculator + 2 A business divides its customers into groups based on age, income and location before designing its products. This is an example of: A Market research B Market segmentation C Product differentiation D Price skimming AI checked Paper 1 style Easy 1 marks No calculator + 3 A business is launching a new premium smartwatch. Analyse one reason why the business might choose price skimming rather than penetration pricing for this launch. AI checked Paper 2 style Medium 4 marks No calculator + 4 Discuss whether social media promotion is likely to be more effective than television advertising for a small, newly-established local bakery. AI checked Paper 2 style Hard 4 marks No calculator + 5 Explain what is meant by a product's unique selling point (USP), using an example of your choice. AI checked Paper 1 style Easy 2 marks No calculator + 6 Explain the difference between primary and secondary market research, using an example of each. AI checked Paper 1 style Easy 2 marks No calculator + 7 Explain one benefit to a business of building a strong, well-known brand. AI checked Paper 1 style Easy 2 marks No calculator + 8 A supermarket offers a ‘buy one, get one free’ deal on a breakfast cereal for one month. Explain one aim of this sales promotion. AI checked Paper 1 style Easy 1 marks No calculator + 9 A clothing manufacturer currently sells only through independent retail shops. Analyse one advantage of selling directly to customers through its own website instead. AI checked Paper 2 style Medium 2 marks No calculator + 10 A business uses cost-plus pricing. A product costs $8 to make, and the business adds a 50% mark-up. Calculate the selling price. AI checked Paper 2 style Easy 3 marks Calculator + 11 A once-popular snack brand has seen steadily falling sales for several years. Explain one extension strategy the business could use to try to boost sales again. AI checked Paper 1 style Medium 2 marks No calculator + 12 A business plans to spend more in total on promoting a product during its growth stage than it spent during introduction. Explain one reason it might choose this plan. AI checked Paper 1 style Medium 2 marks No calculator + Self-assessed 0 / 0
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