Marketing

Paper labels are an unofficial, independently authored grouping, applied only where a question's own format genuinely matches a real paper convention (such as IB Mathematics AA's non-calculator/calculator split). They do not reproduce any exam board's real paper numbering or mark allocation, and uncertain questions are labelled general practice instead.

• 1A company wants to find out how satisfied existing customers are with a recently redesigned product before deciding whether to launch it in new markets. (a) Identify whether primary or secondary research would better answer this specific question, and justify your choice. (b) Suggest one appropriate primary research method for this purpose. (c) State one limitation of that method.Paper 2 styleMedium4 marksNo calculator+
• 2Marking analysis: A learner attempts the following task: “A company wants to find out how satisfied existing customers are with a recently redesigned product before deciding whether to launch it in new markets. (a) Identify whether primary or secondary research would better answer this specific question, and justify your choice. (b) Suggest one appropriate primary research method for this purpose. (c) State one limitation of that method.” Their response addresses only this point: “Identifies primary research as more appropriate.” Evaluate the response against the complete 4-mark task. Identify what earns credit and state every additional requirement needed for full marks.Marking analysisMedium4 marksNo calculator+
• 3A café chain is launching a premium, ethically sourced coffee line aimed at environmentally conscious customers. (a) Suggest one appropriate pricing strategy for this launch, and justify your choice. (b) Suggest one appropriate promotional method that would specifically reach environmentally conscious customers.Paper 1 styleMedium4 marksNo calculator+
• 4Marking analysis: A learner attempts the following task: “A café chain is launching a premium, ethically sourced coffee line aimed at environmentally conscious customers. (a) Suggest one appropriate pricing strategy for this launch, and justify your choice. (b) Suggest one appropriate promotional method that would specifically reach environmentally conscious customers.” Their response addresses only this point: “Suggests a valid pricing strategy, such as premium pricing.” Evaluate the response against the complete 4-mark task. Identify what earns credit and state every additional requirement needed for full marks.Marking analysisMedium4 marksNo calculator+
• 5A once-popular handheld gaming device is now seeing rapidly declining sales as customers switch to newer alternatives. (a) Identify the stage of the product life cycle this device is in. (b) Suggest one extension strategy the manufacturer could use to slow the decline in sales, and briefly link it to how it could realistically achieve this.Paper 2 styleEasy3 marksNo calculator+
• 6Marking analysis: A learner attempts the following task: “A once-popular handheld gaming device is now seeing rapidly declining sales as customers switch to newer alternatives. (a) Identify the stage of the product life cycle this device is in. (b) Suggest one extension strategy the manufacturer could use to slow the decline in sales, and briefly link it to how it could realistically achieve this.” Their response addresses only this point: “Identifies the decline stage of the product life cycle.” Evaluate the response against the complete 3-mark task. Identify what earns credit and state every additional requirement needed for full marks.Marking analysisEasy3 marksNo calculator+